Specialist Pest Control Marketing · UK

The agency built to make pest control firms number one.

I help pest control companies dominate local Google results, run profitable ad campaigns, and build the presence that keeps the phone ringing. Nothing else — no generalists.

Ian Anderson — and you'll deal with me, not an account manager.

Qualified Search Specialist · Verify ↗

Book a free Zoom audit → See the results

3×

Avg lead increase

90

Days to results

5.0★

Client rating

Google Maps · Wirral

Live

#1

Maps Pack ranking

Defender Pest Control

★★★★★

5.0

· 350+ reviews

“Revenue increased, we beat Rentokil on Google Ads, and we won the Wirral Council contract.”

Tom · Defender Pest Control

Watch Tom's story

2×

Revenue in 3 months

2×

Revenue doubled for Defender Pest Control

#1

Maps pack ranking on the Wirral

350+

Five-star reviews generated

33

Top-3 keyword rankings for clients

What I do

Every service built around pest control.

Built specifically around how pest control customers search, what they search for, and what makes them pick up the phone.

01

Google Business Profile

Full GMB optimisation, weekly posts, review generation and monthly stats — the fastest way into the Maps pack top 3.

02

Local SEO & Content

Location pages, service pages, citations and rank tracking — structured to rank for every pest and every postcode you serve.

03

Google Ads Management

Campaign builds that convert. High-intent keywords, tight negative lists, seasonal campaigns. You pay Google — I run the strategy.

04

Website Design

SEO-first pest control websites built to rank from day one. Fast, mobile-ready and structured exactly how Google wants to see it.

05

Review Generation

A systematic post-job review process that builds your star rating consistently — without you having to think about it.

06

Monthly Reporting

Clear monthly reports showing exactly what moved — rankings, GMB calls, review count, ad performance. No jargon.

07

Hosting & Care

Fast, secure managed hosting with daily backups, updates, monitoring and unlimited small tweaks — your site stays quick, online and looked after, every month.

The redesign

From forgettable to unmissable.

Same business. Same services. A site that finally looks like the best firm in the area. Keep scrolling to watch it happen.

www.wirralpestcontrol.co.uk

Wirral Pest Control

HomeServicesAboutContact

Pest Control Services in the Wirral Area

We offer pest control for wasps, rats, mice and more. Family run business with over 10 years experience. Call today for a free quote on all treatments.

Contact Us

stock-photo.jpg

Wasps
Nest removal available

Rodents
Rats and mice

Insects
Ants, fleas, etc

W

Wirral Pest

ServicesReviewsAreas Get a quote

Same-day callout · Wirral & Cheshire

Pests gone.
Guaranteed.

Rated 5.0 from 180+ Wirral homeowners. Wasps, rats, fleas — sorted fast, or your money back.

Book a callout → or call 0151 …

★★★★★

Google reviews BPCA certified

Wasp nest, Heswall

Booked 8:02am · cleared by noon

Pests gone. Guaranteed.

Book a callout

★★★★★

It's all about the UX. A pretty site means nothing if it doesn't guide someone to pick up the phone — every pixel earns its place or it goes.

Ian Anderson

Founder, Orvara

PERFORMANCE

42/100

LOAD TIME

4.8s

MOBILE-READY

No

ENQUIRY RATE

1.1%

In his words

You've met Tom.
Now hear him.

Two years ago Defender Pest Control was invisible on Google. I'll let Tom tell you what changed — and what it's meant for the business.

2×

Revenue in 3 months

#1

Maps Pack, Wirral

350+

5-star reviews

Full video testimonial coming soon.

Free · 60 seconds · no call needed

See what's costing you calls.

Not ready for a Zoom call? Get a free written visibility audit of your firm — the same gaps I'd walk through live, straight to your inbox.

No spam. I'll only email your audit.

Proven results

Top of the pack — in black and white.

See the full Defender breakdown →

Pest Control · Wirral

Defender Pest Control

Videographer · Chester

Case study · Defender Pest Control, Wirral

Two years. Three channels. One phone that won't stop.

Tom's actual numbers — not a rounded-up highlight reel. Here's what the ads, the listing and the organic search did for him.

Ads

Google Ads

Click-through rate3.92% → 10.77%

Enquiries recorded591

Ad spend£8,406

Cost per enquiry · 12 months£16.38

Conversion rate · 90 days15.5%

Nearly tripled his click-through rate. The industry average sits around 5%.

Organic search

Brand searchesup 108%

Position for his own name10.0 → 4.2

Organic sessions · Aug so far85

Enquiries from those sessions10

Twice as many people reached the site by searching his name this year versus last — and organic now out-earns the paid ads.

Google Business Profile

Calls since March198

Profile viewsup 108%

Searches finding himup 406%

Website clicksup 49%

Settled at 35–45 calls a month, every month — at no cost per call.

What it's worth

Across the ads, the listing and organic, the honest estimate is the work that went through his door over two years — at his £320 average job value.

£100k–£145k

Estimated work won

£15,400

Paid to Orvara over the same period

~8×

Return on the fees

Figures taken from Tom's Google Ads, Search Console, Analytics and Business Profile data. Revenue is an estimate based on his own average job value, not a guarantee — your market, capacity and pricing will give a different number.

Pricing

Simple, transparent, no lock-ins.

Every package starts with a 3-month trial rate. If I haven't moved your rankings and enquiries in 90 days — no obligation to continue.

Foundation

Local Domination

£500/mo trial

3 months · then £750–900/mo

Starter website includedIncluded — no extra cost

✓GMB management — full optimisation

✓Weekly GMB posts (4/month)

✓Review generation system

✓2 location + 2 service pages / mo

✓25 keyword rank tracking

✓Monthly performance report

Book a free audit

★ Most popular

Growth

City Leader

£750/mo trial

3 months · then £1,000–1,300/mo

Conversion-focused websiteIncluded — no extra cost

✓Everything in Local Domination

✓GMB management — full optimisation

✓Google Ads build & management

✓Competitor targeting

✓Facebook — 2 posts/week

✓Dedicated Ads landing pages

✓Review response management

Book a free audit

Total Domination

Market Owner

£1,000/mo trial

3 months · then £1,400–1,800/mo

Premium custom websiteIncluded — no extra cost

✓Everything in City Leader

✓GMB management — full optimisation

✓Full social media daily

✓Seasonal campaign planning

✓Quarterly strategy call

✓Competitor market-share tracking

Book a free audit

Who you'll be dealing with

One specialist. Your account.

No account managers. No juniors. No ticket numbers. When you send a message it lands with the person who actually built the thing you're messaging about. Straight answers to the awkward questions →

Ian Anderson

Founder · SEO & Ads Strategist

Chester born and bred, now splitting time between the UK and Peru — which means the occasional early start and, so far, not one missed deadline.

I first got into SEO in 2012 while working in hospitality at Hilton and Macdonald Hotels — a brilliant education in people who have a problem right now and would like it fixed, please. I ranked a travel blog on the side in 2019, qualified with the DMI Search Specialist Diploma in 2022, and went full-time with Orvara in 2024.

I now focus on pest control. A specialist who knows your trade will always outperform a generalist who's still learning what a callout is.

7+

Years in search

DMI

Qualified specialist

1

Person you deal with

How that works in practice

You message me, not a queue

Same person every time. No being handed to whoever started on Monday.

Month by month, no lock-ins

All I ask is three months to prove it. Rankings don't turn around in three weeks and anyone promising otherwise is selling you something.

If I can't make you a return, I'll say so

Every audit includes an honest look at whether the numbers work. If they don't, we don't start — taking a fee off someone I can't help isn't the business I want to run.

Verify the DMI qualification ↗

★★★★★

“Revenue doubled in 3 months. I couldn't believe it was happening that fast. Ian knows exactly what he's doing.”

Tom · Defender Pest Control · Wirral

★★★★★

“Before Ian I was invisible online — not even ranking in my own city. Now I'm getting enquiries from Welsh Government and Warwick University.”

Jonny · Jonny Noakes Films · Chester

★★★★★

“Covid nearly finished the business. Ian came back on board and now we're #1 on the Wirral. Proper results, proper guy.”

Dave · D N Decorators · Wirral

Where your leads go

Someone is catching them.

Every month, real people search for exactly what you do — then call, message, or fill in a form. Watch where they land.

37 enquiries this month for wasp nest removal, Heswall

Average job value

£80 £400

£180

You captured 4 of 37. The other 33 went to someone else — about £5,940/mo, or £71,280/yr walking out the door.

Illustrative figures based on typical local search volume.

60-second check

How visible is your firm?

Five questions. No email required. You'll get a visibility score and see exactly which gaps are costing you calls.

Question 1 of 5

20%

Nothing is stored

Straight answers

Everything you'd ask on a first call.

Including the awkward ones. Especially the awkward ones.

Ian Anderson — that's the whole org chart. Chester born, splitting time these days between the UK and Peru. Before you ask: yes, that occasionally means answering you from a different continent, and no, it has never once held up a campaign.

Everything Orvara does comes through me. Send a message and it lands with the person who built the thing you're messaging about.

I picked up SEO in 2012 in my spare time while working in hospitality — years at Hilton and Macdonald Hotels, which teaches you everything about people who have a problem right now and would like it fixed, please.

In 2019 I ranked a travel blog on the side, watched the traffic climb, and realised this wasn't a hobby any more. I studied with the Digital Marketing Institute through the pandemic, qualified with a diploma in 2022, and went self-employed in 2024.

The hospitality years weren't wasted. Service businesses live or die on how fast you answer — and pest control is a service business with teeth.

A bit of both, if I'm honest — but the qualification is real. I hold the Digital Marketing Institute Search Specialist Diploma, and you can check it yourself rather than take my word for it: verify the certificate ↗

Certificates don't rank websites. But they do mean I learned the fundamentals properly instead of guessing, which matters when it's your money on the line.

A cold call, since you ask. I rang Tom Brown at Defender Pest Control on the Wirral and offered him a free audit — no strings, just an honest look at what his marketing was doing.

Tom was already paying a PPC agency and wasn't happy: quiet stretches where the phone barely rang, and no clear sense of what the money was buying. He took the audit, then he took me on. That was two years ago and we're still working together.

I didn't pick pest control. Pest control picked me — then taught me more than any course ever did.

Two years inside a pest control business, watching the numbers every week, teaches you things a generalist never learns:

Which jobs are actually worth winning. A commercial contract and a one-off wasp nest are not the same job and shouldn't cost the same to acquire.
Seasonality. Wasps in summer, rodents when it turns cold, and the quiet weeks in between that catch people out. Budget should move with the year, not sit flat and hope.
How the day really runs. Callouts, drive time, out-of-hours work — and what it costs you when leads land at the wrong moment.
Qualifications, compliance and liability. The credentials that genuinely reassure a customer, and the claims you should never put in an advert.

A generalist agency will sell you clicks. I'd rather sell you the right ones.

One. I could dress that up, but you'd find out eventually and I'd rather you heard it from me.

In my defence: it's been two years, not two months, and it's been deep. I know Tom's margins, his busy weeks, his dead weeks, his callout patterns and his numbers — that's real working knowledge of the trade, not a case study I skim-read once.

It also means I'm not juggling forty pest firms and giving you a slice of an afternoon. There's room for you, and a serious appetite to prove this works twice.

It starts with a proper onboarding — I need to understand your patch, your best-paying work, and where the phone's currently going quiet. Then:

A fresh website, built to convert rather than to win design awards. Fast, mobile-ready, and clear about what you do and how to book you.
Your Google Business Profile, optimised properly — categories, service areas, photos, reviews. It's where most local enquiries begin.
SEO foundations so you're found for the work you actually want, pest by pest and postcode by postcode.
Google Ads, if that's part of your package, set up so you're paying for intent rather than tyre-kickers.

I answer my own phone. It sounds almost too simple to list, but if you've ever been passed around a rotating cast of account managers at one of the big directory companies, you'll know exactly why it's first.

Beyond that: I know the trade, I know what converts a pest control enquiry rather than just what generates a click, and the website and branding are handled as part of the same job — so your ads, your site and your Google profile tell one story instead of three.

I won't put a photo of a dead rat on your Google profile. I know it proves you did the job. I also know the person scrolling past it is deciding whether to invite you into their home, and gore is not the pitch. Professional branding wins in a squeamish world.

I also won't take on every business that asks. Before we start I run an honest look at whether I can genuinely make you a return — your market, your capacity, your pricing, your patch. If the numbers say I can't, I'll tell you, and we won't work together.

No. It's month by month — no twelve-month handcuffs.

What I do ask for is a fair run at it: give me three months. Rankings, ad data and review momentum don't turn around in three weeks, and anyone promising otherwise is selling you something. If it isn't working after that, you're free to walk, and I'd rather you did.

Website ownership and handover terms are set out plainly in the working agreement before you sign anything. No surprises buried in small print.

Tom Brown at Defender Pest Control on the Wirral — two years in and counting. He's happy to be named, which is the only reference that really counts in this trade.

Outside pest control I also work with Jonny Noakes at Jonny Noakes Films in Chester and Dave Faulkner at D N Decorators on the Wirral. Different industries, same approach: learn the business properly, then market it.

Got a question that isn't here? Ask me the awkward one — I'd rather have a straight conversation now than a disappointed client in month three. ian@orvaraagency.co.uk

Live on Zoom · 15 minutes

Ready to be number one?

Tell me a little about your firm and I'll come back to book a free 15-minute Zoom. I'll run a live audit on screen — exactly what's costing you calls, and what it'd take to fix it.

It's me reading this, not a sales team.

No obligation and no hard sell — if I can't make you a return, I'll say so.

Usually a reply the same working day.

Rather just message? WhatsApp

Book your free audit

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